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"With undeniable charisma and a throwback promo style, LA Knight (YEAH!) is one of the most organically popular superstars in recent WWE history."
Having wrestled for over a decade in various promotions including Impact and NWA as Eli Drake, Knight finally found a permanent home in WWE's NXT brand, bringing his undeniable mic skills to a broader audience.
Despite initially being rebranded as a manager named Max Dupri upon his main roster call-up, he eventually shed the character, reverting to LA Knight. The WWE Universe organically latched onto his catchphrases, skyrocketing him to massive merchandise sales and top reactions.
Returned to WWE under the name LA Knight in NXT
Briefly operated as 'Max Dupri' on SmackDown
Emerged as a mega-over babyface and challenged for the Undisputed Championship
Captured his first main-roster championship at SummerSlam